Under franchising, a firm, called the franchises, is allowed to

Under franchising, a firm, called the franchises, is allowed to operate in the name of another, called the ______ who provides the former with trademarks, brand names，logos，and operating techniques for royalty.
A、franchiser
B、offer
C、cashe
D、licensing
【正确答案】：A
【题目解析】：Under franchising, a firm, called the franchises, is allowed to operate in the name of another, called the franchiser who provides the former with trademarks, brand names, logos, and operating techniques for royalty.参见教材P5。